AI Strategy for Sales and Marketing : Connecting Marketing, Sales and Customer Experience / Katie King
Presents a practical framework for strategically leveraging AI to boost sales, marketing and customer-centricity Showcases ...
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Advanced Introduction to Marketing Strategy / George S. Day
Presents a systematic, next-generation approach to marketing strategy, demonstrating how success is gained and sustained ...
Continue readingAdvancing Strategy through Behavioural Psychology : Create Competitive Advantage in Relentlessly Changing Markets / Pontus Wadström
The realisation of strategy is entirely dependent on employee behaviour, so in order to achieve business results it is vital ...
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Aesthetic Intelligence : How to Boost It and Use It in Business and Beyond / Pauline Brown
Aesthetic Intelligence can be learned. Indeed, people are born with far more capacity than they use, but even those that ...
Continue readingBecoming a World-Class University : The case of King Abdulaziz University
This book written by international experts in the field of educational innovation is a guide for universities to become world-class ...
Continue readingBuilding the Agile Business through Digital Transformation / Neil Perkin
Building the Agile Business through Digital Transformation is an in-depth guide for all those needing to better understand, ...
Continue readingBusiness Continuity Management : A Practical Guide to Organizational Resilience and ISO 22301 / James Crask
Business continuity management and resilience are critical to maintaining a healthy business, but many organizations either ...
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Driving digital transformation through data and AI : a practical guide to delivering data science and machine learning products / Alexander Borek, Nadine Prill
Explains how to build the organizational capability to deliver Data and AI products and drive immediate business results ...
Continue readingEmployability and Industrial Mutations: Between Individual Trajectories and Organizational Strategic Planning, Volume 4 / Florent Noel
Employability and Industrial Mutations presents a definition of employability and the associated challenges for public authorities, ...
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Enterprise Agility : A Practical Guide to Agile Business Management / Gizem Ozbayrac
Explains the main components of organizational agility, including structures, roles and ways of organizing work. It emphasizes ...
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Enterprise Risk Management : Modern Approaches to Balancing Risk and Reward / Stefan Hunziker
Demonstrates how Enterprise Risk Management creates value in strategic- and decision-making-processes. The author introduces ...
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Fundamentals of Strategy / Richard Whittington, Patrick Regnér
Fundamentals of Strategy, is an easy-to-follow guide surrounding the foundational issues of strategy
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How to Future : Leading and Sense-making in an Age of Hyperchange / Scott SmithMadeline Ashby
Provides clear, practical and easy to understand tools that will help you spot trends and patterns, strategically evaluate ...
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Innovation and Entrepreneurship / Mike Kennard
The effective management of innovation and entrepreneurship is vitally important for managers, organisations and governments. ...
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Marketing Strategy : Overcome Common Pitfalls and Create Effective Marketing / Jenna Tiffany
Presents an easy-to-follow framework for creating a marketing strategy which is scalable and adaptable and can be applied ...
Continue readingPlatform Strategy : Transform Your Business with AI, Platforms and Human Intelligence / Tero Ojanperä
Welcome to the world of platform businesses. In Platform Strategy one of the world's most creative men in business according ...
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Process-based Strategic Planning
A company's strategies define its future direction, specifying not only target market positions for many years to come, ...
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Process-based Strategic Planning
A company's strategies define its future direction specifying not only target market positions for many years to come, but ...
Continue reading
Process-based Strategic Planning
A company's strategies define its future direction specifying not only target market positions for many years to come, but ...
Continue reading
Strategic Corporate Crisis Management : Building an Unconquerable Organization / Brendan Monahan
Focusing squarely on crisis management, the book challenges the notion that corporate crisis teams can be expected to swoop ...
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